bloggersSEO was created to take SEO to the masses - we're here to help bloggers improve their SEO, guided by our expert knowledge, at their own pace.
While our SEO Essentials and SEO Superheroes courses are designed to provide ongoing improvements to your blog, there are certain Google updates and improvements that need to be actioned NOW. Why?
Well, Google are regularly updating their algorithms to fight bad SEO and improve their user's experience. Along with a large number (ie. hundreds every year) of unnoticeable updates that help determine rankings, there are larger updates that have very noticeable effects - such as the recent HTTPS announcement.
There are also a number of changes that will quickly improve both rankings and user experience, such as choosing reliable & fast hosting for your blog.
So, what happens if you're not ahead of the game? Well, it depends on the individual change - you may be straight up penalised by Google, or just be delivering a sub-par user experience that, you guessed it, also affects your rankings.
GET AHEAD OF THE CROWD:
WP Engine Hosting
Migrate your hosting to WP Engine - the perfect match for any WordPress site.
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From October 2017, Google Chrome will show 'Not Secure' warnings on sites still on HTTP.
Avoid scaring away your audience and dropping rankings by enabling a secure version of your site.
Your Domain Name Server (DNS) has a large impact on the speed and usability of your site.
Move your DNS to the fastest performing managed DNS server provider.
Wondering why we WON'T stop talking about WP Engine?Because it's simply the BEST hosting for your WordPress site - and why wouldn't you want the best for your blog!?
Does your site take DAYS to load?Is your current hosting costing too much?Are you seeing little to no benefits?Are you SICK of downtime & losing traffic?Have you lost confidence in your host's ability?Lousy customer service wasting your time?Terrified of being hacked?
While that's a lot of questions, if you answered YES to even one, it's time to make the move.
Increase your site's performance NOW with WP Engine.
In late 2016, Google strongly recommended e-commerce and transactional sites move to HTTPS, sooner rather than later. There was no promise of a rankings boost, but rather a risk of penalties and visual warnings to users.
So what is HTTPS? Simply, it is a more secure version of your site that encrypts data and protects user information - such as credit cards and passwords. Google is pushing towards creating a safer & more reliable web, and will soon be clearly alerting online users about sites that are not collecting data in the most secure way possible.
Following the 2016 announcement, many sites enabled HTTPS to be prepared & avoid penalties and browser display warnings before they were introduced. At the time, there was no expected date, and the recommendation was geared towards sites that collected sensitive information.
Now, Google has announced 'Not Secure' warnings will appear on ANY SITE not on HTTPS as of October 2017, that has any type of 'form' on their site - this could be as simple as an enquiry form or search box. Without HTTPS, your site will begin displaying big, scary red warning signals when users try to enter any kind of information onto your site - not exactly the kind of thing they want to see.
This kind of warning has never been seen on such a large scale before, but it's easy to assume the impact will be immense and wide spread. Transactional sites without HTTPS will most likely see a large drop in revenue, as users become scared to share payment details. Sites with less traditional conversions, such as form fills will also notice a large drop in conversions and traffic, as users navigate to safer sites.
Your blog isn't on HTTPS? Making the shift is simple - we've put together a beginners guide that explains what you'll need to do to keep your audience happy (and maybe steal some of your competitor's conversions as their audience turns away).