SEO checks bloggers MUST do

Does SEO seem like an endless mess of confusing tasks?  Well, that’s because it kind of is – IF you don’t have the right guide! A clear direction is all you need to start incorporating SEO into your regular blogging routine. By spending a few minutes here and there with a simple checklist, and you’ll be improving your rankings in no time – and most importantly, maintaining those new rankings!

In this post you’ll find a range of introductory tasks that are essential for running a healthy blog – some to do right now, some you’ll need to check in on regularly, and others you can essentially leave on auto-pilot. While it seems like a lot to begin with, remember to break it down – one task at a time, and one day, week or month at a time.

Not sure how to do something? Simply click the orange title to be taken to a range of free content covering tasks, and our products that cover checks and tools in full.

Getting Started with SEO

Installing Google Analytics: see how your audience is really reaching and interacting with your site.

Installing YoastSEO: a simple WordPress plugin that makes this list even easier.

Verifying Google Search Console (GSC): understand your blog’s relationship with Google.

Submit Sitemap to GSC: while Google may eventually find all the pages on your site, why leave it to chance? Give them a heads up with a list of all your pages.

Keyword Research: your readers use keywords to find your site, and Google uses them to understand your content – are you using the right ones?

Set up rank checking: before you make any big changes, get ready to measure their impact! Record your current rankings for your keywords.

Keywords in Page Titles:  by putting your keywords in your titles, you’ll send a stronger signal to Google about what your post really covers.

Format URLs: simple, direct URLs are easy for the user to remember, and create a sense of trust by showing the page actually contains the promised content.

Correct Heading Structure: we use headings for a reason! Help your readers easily navigate your content, with additional benefits for Google.

Images Optimised: at the correct file sizes, with ALT tags & descriptive file names.

Migrate to HTTPS: your readers deserve a secure browsing experience – and Google knows it too. Avoid in-browser penalties by migrating ASAP.

Daily SEO Checks

Keyword Rankings: check in to see if your rankings are stable. Make sure to record any shifts in position on your rank tracker.

Monitor Traffic: with Google analytics – understand your peak times and bounce rates.

Check Referring Sites: see how users are visiting your site from across the web with Google Analytics.

Link Your Posts: get your content out there! Take advantage of Internal Linking on your own site, and spread the word across social media.

Weekly SEO Checks

Check For Sitemap Errors:  in Search Console, to allow search robots to easily crawl your blog. Fix and re-submit updated sitemaps.

Check For Crawl Errors: in Search Console. These show where and why search robots have had problems accessing content across your site.

Track Goal Conversions:  stay on top of your performance by measuring conversion rates and regularly looking for ways to improve with Google Analytics.

Run Traffic & Conversions Report: with Google Analytics. Compare current to previous performance, and look for any trends or dramatic increases/decreases in visitors.

Keyword Performance: evaluate how your current keywords are performing – are there variants or alternatives you can test for better results?

Check Google Analytics: for dramatic changes in Source/Medium traffic.

Competitor Analysis: see where your competitors are referenced across the web, and look for new linking opportunities.

Monthly SEO Checks

Check Your Index: with Search Console for any anomalies or strange behaviour.

Compare Trends and SC: look for any shifts in audience behaviour and necessary keyword updates.

Screaming Frog: look for any broken links, duplicate or missing content, errors and crawl problems across your site.

Links To Your Site: look for any unusual sites linking to your content, such as scraping sites – remove as necessary.

How many of these tasks have you seen before, or worked on? Are you READY to dive into SEO? Join our community and keep us updated!